BA (Hons) Game Art Intent

The BA (Hons) Game Art programme is created to achieve two pivotal goals: enriching learners’ knowledge and skills in the competitive realm of game art and paving their path to success in the games industry or the expansive digital media sector. This curriculum is a blend of rigorous academic study and practical, experiential learning, fostering an environment where creativity and technical expertise are equally nurtured and valued.

Educational Goals

Comprehensive Knowledge Base:

• The programme immerses learners in the critical hardware and software technologies that are the cornerstone of game art asset creation. It navigates the complex interplay between artistic creativity and technical precision, which is vital in game art production, ensuring a holistic understanding of the field.

Preparation for the Professional World:

• By mirroring the professional environment of the games industry in content production exercises, the course aligns with the latest industry pipelines and standards. This approach is designed to equip learners with the essential soft skills and practical knowledge required for professional excellence.

Innovation in Creative Practices:

• The programme challenges learners to go beyond conventional boundaries in both 2D and 3D game asset creation. By promoting innovative thinking and the development of game art that defines and enhances gaming experiences, learners are encouraged to become pioneers in their field.

Cultivation of Critical Perspectives:

• A fundamental part of the curriculum is dedicated to developing learners’ abilities to provide constructive feedback and engage in deep, reflective discussions on game art artefacts. This focus is crucial for fostering a mindset geared towards continuous professional growth and development.

Core Values: Shaping the Learning Experience

The BA (Hons) Game Art programme is deeply rooted in the college’s core values, which guide learners’ personal and professional development, ensuring they graduate as confident, competent, and compassionate individuals.

Creativity & Curiosity:

• Inspiring learners to push boundaries, explore innovative ideas, and redefine what is possible in game art.

Building Beyond:

• Encouraging students to exceed expectations, embrace lifelong learning, and continually strive for improvement in their work and character.

Ambition & Challenge:

• Empowering learners to take on challenges with resilience and determination, fostering a mindset of excellence and achievement.

Leadership for All:

• Equipping students with leadership skills that enable them to take initiative, guide teams effectively, and excel in collaborative environments.

Collaboration:

• Fostering a culture of teamwork and mutual respect, ensuring learners understand the importance of collective success and shared vision in professional settings.

Care, Trust & Belonging:

• Creating an inclusive environment where every student feels valued, supported, and encouraged to contribute authentically to the learning community.

These principles shape the learning experience, ensuring learners’ personal and professional growth is underpinned by values that foster creativity, respect, and excellence.

Programme Highlights

Programme Highlights

Robust Industry Engagement:

• The curriculum is enriched with industry talks and guest lectures from leading figures in the games industry, offering learners rare insights and the opportunity to network with seasoned professionals. These interactions bridge the gap between academic learning and industry practices, providing a real-world perspective essential for aspiring game artists.

• Collaboration with professionals like John Stodforth has informed the curriculum, ensuring alignment with industry-standard practices.

Authentic Project-Based Learning:

• Assignments and projects are carefully designed to reflect real-life industry scenarios, replicating professional workflows and standards. This practical and relevant learning experience ensures that learners are well-prepared to enter the professional world with confidence.

Expert Instruction:

• Our faculty comprises lecturers and tutors with significant industry experience, who are committed to sharing their expertise and guiding learners on their journey to becoming skilled professionals in game art.

Cutting-Edge Learning Environment:

• Learners have access to state-of-the-art game labs, equipped with the latest high-end computing resources and industry-standard software. This advanced learning platform supports the development of their technical skills and enhances their educational experience.

Theoretical and Practical Integration

By seamlessly integrating theoretical knowledge with practical application, the BA (Hons) Game Art programme broadens learners’ understanding of the game art discipline while refining their skills through hands-on practice. It offers an immersive dive into both the creative and technical aspects of game art, setting the stage for a career filled with innovation and achievement in the games industry or the wider digital media landscape.

This programme embodies the college’s mission to foster creativity, professionalism, and leadership, equipping graduates to excel in a rapidly evolving industry.